Fall is Here + 2 Big Announcements!
#1 - MODEL ROMEE STRIJD FOR MAVI FALL/WINTER 2018
Finally: The hot weather is departing and sweater weather is coming. We’re looking forward to pumpkin-spice season and the end of standing in front of the air conditioning for more than these reasons, though. As is tradition, we have some big announcements for the Fall season.
First and foremost, we are pleased to announce our release of the Fall ‘18 women’s collection! Our exciting new product line features an innovative collection we’re calling SuperSoft that will be a part of our core line. Get ready for the pair of jeans you’ll keep reaching for again and again thanks to their everlasting softness, classic washes, and timeless fits.
In related news, we’re honored to welcome back supermodel Romee Strijd as the face of our Fall/Winter 2018 campaign. Her collaboration with Mavi for the Spring/Summer 2018 campaign helped launch a successful SUPERMAVI initiative that introduced the Super Move, Super Soft, and Super Blue collections to our product line.
We’re excited to collaborate with her again – this time as the face of SuperSoft. Strijd’s “on-the-go” lifestyle and her personality and energy make her a perfect match for Mavi’s latest creation. As Mavi’s Chief Branding Officer, Elif Akarlilar, put it: “Comfortable, silky, and stretches with you when you move, it’s a denim lifestyle that matches perfectly with Romee. Her effortless style and active lifestyle make this an organic partnership.”
And Strijd seems to share the enthusiasm: “I’m so happy to continue to be part of the Mavi family. The jeans are the most comfortable pair I’ve tried and are perfect for when I travel. They are my go-to jeans because they are so soft and stretchy.” We’re always on the lookout for ways to make the pair of jeans you’ll fall in love with. Our SuperSoft collection is the latest addition that we know will accomplish just that.
Watch Romee in action in our Fall/Winter collection:
#2 - WHAT TO EXPECT FROM THE SUPERSOFT COLLECTION
This innovative new addition to our core denim line features the revolutionary TENCEL(TM) Lyocell fabric. This material is unlike any you’ve ever worn because it offers superior comfort and softness while still looking like a true-denim fabric. Besides that, it retains its shape, looks clean, and is environmentally friendly as it is compostable and biodegradable.
We believe in creating classic denim styles that let anyone find their perfect pair of jeans. With SuperSoft now a part of our core line, we’re making this ultra-soft and resilient denim available for every season. This is a pair you’re meant to wear again and again thanks to its classic and flattering fit and incredible stretch and structure.
With our new SuperSoft collection and collaboration with Romee Strijd, we are leading the industry in providing top quality and superior comfort and softness with each pair of our timeless jeans. So look no further for your perfect Fall outfit: Our SuperSoft denim is the effortless basic you can wear again and again that’s sure to make you look as good as you feel.